Our History

In the 1960s and '70s, Peter Houseman was a first team regular playing for Chelsea FC. However, at that time, professional footballers, even at the highest level, generally needed to supplement their income, and Peter established Cheam Sports. The shop thrived, and was a regular haunt of several of the Chelsea players of the time, but after transferring to Oxford United, Peter Houseman tragically died in a car accident.

Cheam Sports changed hands several times from the mid-1970s till 1987 when Tom Goodliffe bought the business.

The son of a much-loved local GP, Tom had played football, rugby, cricket, hockey, tennis, squash, badminton, table tennis and dabbled at any number of other sports locally when he took over the business. He has actively run Cheam Sports Shop for well over 30 years.

Cheam Sports is very much a traditional sports shop selling equipment, clothing, shoes and accessories as used by sportsmen and women. Cheam Sports has a very strong reputation for stocking (or being able to obtain) everything that the true sportsman or sportswoman may need.

Tom is always happy to discuss your requirements, whether it be for a table tennis ball, a cricket bat or a slate bed snooker table!


Rhys Kennedy

Sales Assistant

Tom Goodliffe

Owner of Cheam Sports

Sales Assistant


020 8643 8811

9 The Broadway, Cheam, Surrey SM3 8BH

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©2018 by Cheam Sports.